
Selling your jewelry online is easier and faster than you might expect.
After you register on our website, we’ll send you secure, prepaid shipping materials so you can safely send us your gold, silver, or diamond jewelry. Every shipment is fully tracked and insured & bonded for your peace of mind.
Once your jewelry arrives, our GIA certified appraisers carefully evaluate each piece and provide you with a fair market offer. If the offer works for you, simply accept it and we’ll process your payment right away. If you choose not to sell, just decline the offer—your jewelry will be returned to you at no cost.
I never planned on working in a pawnshop. It was supposed to be a temporary stop—just a way to pay the bills while I figured out the real direction of my life. But life has a funny way of teaching you lessons in the most unexpected places.
The shop sat on the corner of a tired strip mall, its neon “WE BUY GOLD” sign flickering like an old heartbeat. Every day, people drifted in carrying pieces of their lives—wedding rings, gold chains, bracelets passed down through generations. Some walked in hopeful, thinking their items might buy them a bit of breathing room. Others walked in with shame painted on their faces, forced to let go of something meaningful just to get through another week.
I remember one woman in particular. She came in holding a small velvet pouch. Inside was a gold locket with her mother’s picture tucked inside. She needed money to cover a car repair so she could get to work. I tested the locket, weighed it, and brought the numbers to my manager. He made an offer that felt like a punch to my gut. I knew the metal alone was worth far more. She looked at the number, swallowed hard, and nodded anyway. I watched her walk out, empty-handed, and something in me cracked. Day after day, I saw the same thing—good people being lowballed, sometimes taking a fraction of what their items were truly worth. And I stood there, front row, watching the ripoff unfold like some rehearsed theater act. Eventually, I realized I couldn’t be part of it anymore.
So I left.
I didn’t have a big plan. I didn’t have investors. I didn’t even have a real office—just a folding table, a testing kit, and a promise to myself: I would treat people the way they deserved to be treated. I began buying gold and other precious metals directly from folks. No gimmicks. No games. Just honest pricing—significantly more than the pawnshops offered, because I knew what the metal was truly worth, and more importantly, I knew what their trust was worth.
And something amazing happened.
People started coming to me not just for the money, but because they felt respected. They brought their friends. They told their families. Before long, my little operation grew into a real business—one built on fairness instead of desperation. I think back to that pawnshop sometimes—the flickering sign, the quiet heartbreak that lingered behind every transaction. Leaving wasn’t just about starting a business. It was about starting over. About doing right by people who walked through the door carrying pieces of their lives.
And every day since, I’ve been grateful that I chose integrity over convenience—because in the end, that’s worth more than gold.






When customers ask how AU Exchange makes the selling process so simple, the answer is straightforward—we combine expertise, safety, and efficiency to deliver a seamless, trustworthy experience. That’s why so many people choose AU Exchange as their preferred online buyer for gold, silver, and diamond jewelry.
Whether you’re selling gold jewelry, silver pieces, or diamond accessories, AU Exchange provides professional evaluations backed by GIA-certified appraisers. Our team uses advanced testing technology and real-time market data to ensure you receive an accurate, fair offer based on today’s true value.
Your peace of mind matters. AU Exchange ensures that every shipment is fully tracked, handled securely, Bonded, and insured—with complimentary coverage included from the moment your items are sent. We maintain industry-leading standards of transparency and protection, so you can feel confident every step of the way.
We believe great value should come with great service. AU Exchange offers one of the fastest appraisal turnarounds available. Once you receive your offer and choose to accept it, payment is processed promptly—no delays, no hassle. If you decide not to sell, we return your jewelry free of charge.
We believe great value should come with great service. AU Exchange offers one of the fastest appraisal turnarounds available. Once you receive your offer and choose to accept it, payment is processed promptly—no delays, no hassle. If you decide not to sell, we return your jewelry free of charge.
AU Exchange specializes in evaluating and purchasing gold and fine jewelry from customers in a safe, private, and transparent way. We offer in-home appraisals or meet at a location convenient for you.
No. All evaluations are completely free, whether we come to your home, meet at a secure public location or you mail in your pieces. You are under no obligation to sell.
Our team member arrives at your scheduled time, verifies your items, performs a professional evaluation, and explains the value clearly. If you choose to sell, payment is made on the spot.
Absolutely. Many customers prefer meeting at a local café, library room, community center, or other comfortable location. We aim to make the process flexible and secure for you.
We evaluate:
- Gold purity
- Weight
- Metal content
- Current gold market prices
We explain every step so you know exactly how your offer is calculated.
We purchase:
- Gold jewelry (broken or whole)
- Rings, chains, bracelets, earrings
- Estate and inherited pieces
- Damaged or mismatched items
- Dental gold
If you're unsure, just ask — we’ll let you know.
We primarily focus on gold, but we can evaluate certain silver items or diamond pieces. Let us know what you have so we can advise you.
Yes, for in-person not for mail-in pieces. Scheduling ensures privacy, safety, and your dedicated time. Appointments can be made easily through our website or by phone.
Yes. We value your privacy. Your information and appraisal details are kept confidential and secure.
No problem at all. There is zero pressure. If you choose not to move forward, your items remain yours, and the appraisal is still free and returned immediately.
Payment is made immediately once you accept the offer.
Yes. We proudly serve the Tampa Bay region, including Tampa, St. Petersburg, Clearwater, Brandon, Riverview, Wesley Chapel, Land O’ Lakes, and Lakeland.
- No-pressure environment
- Transparent evaluations
- Professional, respectful service
- Higher market-based payouts
- Private appointments rather than public counters
We focus on trust, comfort, and fair value — not quick loans or resale profit.
Definitely. Many of our customers are seniors. We offer:
- In-home appointments
- Easy explanations
- Clear paperwork
- Optional family involvement
Our process is designed to be simple, safe, and comfortable.
We serve:
- Hillsborough County
- Pinellas County
- Pasco County
- Polk County
If you're slightly outside these areas, just ask — we can still accommodate.
Over 1,000 5-star reviews show AU Exchange's commitment to excellence.
Receive up to $150,000 insurance on every shipment. See terms and conditions.
Our team of expert appraisers will carefully evaluate your items to ensure you receive the highest possible payout.

Give us a ring at (813) 591-9563
or email us at [email protected]
We're here and ready to chat, so feel free to hit us up with any questions!